help center

Help customers

Most of the SaaS companies I reviewed include customer support (help & knowledge base) options on their contact page and link to the contact page in the header or footer. There is a fairly even split amongst the 13 applications, half in the header and half in the footer (with a couple opting for both locations). Which should you use? The header is often more visually prominent, but usability studies show that fat footer link blocks are easily found (and used) too.

Support

• HubSpot
• Basecamp
• Zapier

Contact us

• Slack
• Campaign Monitor
• Hootsuite

Squarespace covers all the bases, using “Contact Us” and “Help & Support.” Mixpanel directly links their support page, but they use “Documentation” as a navigation link.

Freshbooks and Salesforce both show a phone number prominently in the header navigation and make it a clickable link to their contact options. It is clear they are driving phone support as the primary choice (a design decision I’ll cover later in this list).